SCOPE OF WORK
BODYARMOR SportsDrink is a leading competitor in the realm of sports drinks with rivals such as Gatorade and Powerade. One of the ways BA was able to gain traction was with the addition and implementation of social media.
Creating the social media was an interesting project. Creating content to incite consumers to purchase, but also to create original content that keeps users engaged over time. The process of utilizing the BA athletes and giving the layouts different athletic compositions from post to post helped to garner hundreds of thousands of likes and shares cross platform. Keeping the product in the forefront of every post kept things organic and made the consumer feel they were not being sold to but instead were part of a culture.